8M
Reach
impressions across channels
+38%
Recall
aided brand recall
-12%
Churn
reduction in 3 months
+15
NPS
point improvement
Overview
A nationwide branding campaign that reconnected Vodafone Egypt with its core audience through localized storytelling.
The Challenge
Combat churn to new competitors by rekindling emotional connection with Egyptian consumers.
Our Solution
Launched a multi-channel campaign featuring real Egyptian stories, localized activations in 10 cities, and a refreshed visual identity.
Gallery
“This campaign reminded Egypt why they fell in love with Vodafone. MANkeyz delivered beyond expectations.”
Y
Youssef Hamed
CMO, Vodafone Egypt
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