Meridian Watches, a Swiss luxury timepiece brand, wanted to enter the MENA market with an activation that would position them as the watch of choice for the region's discerning elite. We created an immersive launch experience that blurred the line between art installation and retail.
The Challenge
In a market saturated with established luxury watch brands, Meridian needed to make a statement that couldn't be ignored. Their target audience — HNWIs aged 30-50 — had seen every kind of luxury launch. We needed to create something they hadn't experienced before.
Our Solution
We transformed a historic Dubai villa into "The House of Time" — a multi-sensory journey through the brand's 150-year history. Each room was a different era, with custom scents, soundscapes, and interactive displays. The centerpiece was a holographic presentation of the new collection, viewed by appointment only.
“MANkeyz didn't just launch our brand — they created a world that our customers wanted to live in. The attention to detail was extraordinary.”
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