500K
Attendees
over the week
5M
Reach
social impressions
+220%
Engagement
vs. benchmark
+45%
Sales
event week lift
Overview
A bold BTL activation during Paris Fashion Week that brought the Adidas brand to life through immersive street-level experiences.
The Challenge
Stand out in the saturated fashion week environment with a limited budget compared to luxury competitors.
Our Solution
Created pop-up street courts and interactive installations that merged sport and style, generating massive organic social content.
Gallery
“MANkeyz turned our fashion week presence into a cultural conversation. The creativity was unmatched.”
S
Sophie Laurent
Brand Director, Adidas Europe
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