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AR Retail Experience
All Projects
Digital Dubai · 2026

AR Retail Experience

Samsung

+180% Foot Traffic in participating stores
45K AR Sessions average 8 min engagement
+65% Conversion in-store purchase rate
120K Social Shares AR selfies shared
Overview

Samsung wanted to launch their latest Galaxy device with an in-store experience that would drive foot traffic and product engagement in key retail locations across Dubai.

The Challenge

Online phone sales were cannibalizing in-store traffic. Samsung needed to give customers a reason to visit physical retail — an experience they couldn't get online.

Our Solution

We created "Galaxy Portals" — AR installations in 15 retail locations that transported customers into immersive product demonstrations. Using custom AR mirrors, customers could see the phone's camera capabilities in action, visualize the device in different colors, and even take shareable AR selfies.

Gallery

“The AR experience transformed our retail stores into destinations. Customers came for the activation and left with a new phone.”

J
James Park Retail Marketing Director, Samsung MENA

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